A self-care subscription with a difference


What is Kindfulness?

It’s a subscription that helps you be kinder to yourself, to the environment, and to people in crisis. We deliver sustainable wellbeing products to your door and send you a monthly self-care toolkit in your inbox – and with each subscription, you’ll also support our work to help people in crisis.

A seasonal box of wellness treats
A monthly digital self-care guide
A contribution to the British Red Cross

Curated to be sustainable

We’ve teamed up with Mel, founder of Zero Waste Goods, to carefully curate our products. That means each one is created ethically and sustainably, as well as working wonders for your wellbeing.

Big love for small brands

By spotlighting small, independent brands, you’ll get the chance to discover treats you wouldn't easily come across, and they’ll have a platform to grow.

Helping people in crisis

We created Kindfulness to help you feel good whilst doing good. With every month of your subscription, you'll also support people in crisis who are going through emergencies and working to rebuild their lives.

Previous Boxes:

  • 'Rest'

    Our 'Rest' box included:

    Calm Cocoa hot chocolate, created by a meditation teacher and chocolatier, with sustainably sourced dark chocolate. The Yellow Gorse calm balm, containing frankincense to slow down breathing and lavender to calm. The KAPDAA notebook, made from waste fabric that would have otherwise ended up in landfill. The hand-poured Otter Candle, helping you unwind to the delicious smell of peony and pomegranate.

  • 'Kindness'

    Our 'Kindness' box included:

    Upcircle coffee scrub, made with repurposed top-quality Arabica grounds sourced from artisan coffee shops. Organic socks from Leiho, who donate a pair of socks every time a pair is purchased. Jungle Straws, individually handcrafted from bamboo and harvested by local artisans at a small, family-run farm in rural Vietnam. Tea in the Moment, who use the outer shells of cacao beans to create a unique range of organic loose leaf infusions.

  • 'Nature'

    Our 'Nature' box included:

    Seedballs, helping you increase the abundance of British wildflowers. J. Cocoa Chocolate Bar, an award-winning bean-to-bar chocolate made in West Sussex. Kentish Soap Co.'s Gardener's Scrub, with strawberry seeds acting as a mild exfoliant, and fragranced with rosemary and tea tree essential oils. Manzo Design London Plant Pots, made with Jesmonite – ethically-sourced, hardwearing and sustainable. Succulents from The Travel Cafe – they've been closed during lockdowns but busy delivering house plants instead!

Great value

Per Month.

Kindfulness subscription

Sale price£15.00
  • A seasonal box to your doorstep every 3 months (delivery included)
  • A monthly self-care toolkit in your inbox
  • A contribution to the work of the British Red Cross
  • Support for small, independent brands
Kindfulness +

Per month.

Learn more
  • Everything in our Kindfulness subscription
  • For every Kindfulness+ subscription, we send an Essentials box to someone in need
  • “An innovative, joyful way of making a charitable donation during a challenging time. Lovely consciously sourced items. Thank you Red Cross for this compassionate idea.”
    Kindfulness customer
  • “I love these boxes for helping my wellbeing whilst also finding good companies to use in future, and support Red Cross at the same time! Win, win, win!!!”
    Amber S.
  • “This week I received the Kindfulness box and I just want to thank you. It's something to look forward to, be surprised by, and delighted by giving back. They are all of excellent quality.”
    Anna Z.
  • “I also don't often buy gifts for myself but knowing that I am supporting the charity has somehow given me permission to do that so I've enjoyed the box.”
    Flo M.
  • “It really fits into self-care, with sustainable, luxury products you actually want to use, and a bigger story wrapped around it too.”
    Kindfulness customer
  • What is Kindfulness?

    When you sign up to Kindfulness, every three months you’ll get a themed box of ethical, sustainable wellbeing treats. You’ll also get a monthly digital self-care guide that complements the theme of the box, and helps you look after your wellbeing. We developed Kindfulness to help people feel good and take care of their wellbeing, whilst doing good for others. When we feel better ourselves, we're more able to help others and spread kindness. Your monthly contributions will help the British Red Cross be there for people in crisis when they need it the most.

  • How does it work?

    Every three months you’ll get a themed box of ethical, sustainable wellbeing treats. You’ll also get a monthly digital self-care guide that complements the theme of the box, and helps you look after your wellbeing. For example, one of our themes has been ‘nature’, and was filled with tips and treats to help you incorporate nature into your wellbeing routines.

  • Will my payments be taken every month, or every three months?

    We’ll take a payment of £15 for the subscription every month.

  • Can I just get a one-off box, rather than a subscription?

    Yes! We often add one-off boxes to our gift shop – keep an eye out.

  • Does the price include delivery?


  • How do I cancel?

    You can email or you can cancel via your own Shopify account.

  • Can I give Kindfulness as a gift?

    Yes! Please fill in their delivery address when you’re signing up. Then please email us at with their email address so we ensure they get the wellbeing newsletter.

  • Are the product vegan?

    For the most part – yes. In the past we’ve included products such as organic beeswax, but it has been beeswax that is organic, ethical, small batch and made with high humane standards. All of our products have been created with sustainability in mind.

  • What if I have allergies to a product?

    We ask that you check each product for your individual allergies. If in doubt, please do get in touch with us at and we can ask the suppliers on your behalf.

  • I have feedback or more questions about Kindfulness

    That’s brilliant! We would love your input – it means we can make Kindfulness as helpful and worthwhile as possible. Please send any comments or questions you have to and we’ll get back to you.

  • When will I receive my box?

    Sign-up today, and your first seasonal wellness box will be sent to you in the first week of next month. You’ll receive your subscription every three months from there!

  • How do I manage my subscription?

    You can amend your subscription contact details by creating an account via the your gift shop login. You can create an account and login here